5 Guaranteed Things to Try If Your Book Are Sales Are Down for Indie Authors

Here are four guaranteed things to try if you’re book are sales are down or they have completely stopped. Or if you’ve just published your first book.

And they really do work!
One of the best things about being an indie author / self-published writer is that anytime you want to change something, you can. You can test out different marketing promos, prices, and even book cover designs.
Here is a list of four quick and easy things to do if you want to reach your target readership and increase book sales.

1 ) The Cover is like the illustrated summary of your story that attracts the reader.

The design needs to instantly reveal to the reader the genre and tone of the book at a glance. It should grab the reader immediately. But most importantly, it should be genre specific (like the book cover examples featured above are for a paranormal series) to attract the target audience for your book.
Self-published writers do not have huge marketing departments backing them like traditional authors do, so please consider giving your book the best chance of piquing a reader’s interest by having a design that “fits” the genre.
The book cover is only packaging. It’s like an advertisement or stop sign. It’s main purpose is to attract readers and get them enticed enough to read the blurb, and then the excerpt. That’s it.
Most writers will have a cover designed to their specifications without researching the trends on book covers in their genre. To effectively market a product (and yes, your book is a product) I suggest that authors study their competition and get a “genre specific” cover to ensure success.
So the first thing to try is a new book cover to see if that helps sales.
Browse my huge selection of premade eBook covers or email me if you need help selecting a cover that will increase your book sales.

*Tip: As you're searching for a premade book cover, please keep in mind that the models on the cover don't need to look exactly like your hero or heroine, but just enough so the reader can form their own image of your characters in their mind.
2) The blurb (back jacket copy) should be a teaser with a powerful “hook” that lures the reader to want to buy your book.
Consider how readers look for books. They browse through lists of novels, looking at the cover art and titles, and then the price and often the star rating. Then if those things have grabbed their interest, they scroll down the page and read the book description.
This is the most critical point in the process for a potential reader. This is when they need to become intrigued, or hooked, into deciding that they must have this book. If they don’t, they click the back button and start looking for another book. And you’ve lost a sale, and possibly a long-time fan and reader, forever.
Whether you plan to self-publish or work with a publisher, it’s crucial to know how to create an appealing blurb for your book—one that’s compelling enough to entice a reader into buying your book.
If you’re a writer who has trouble creating a strong blurb for your work, please consider hiring someone to help. You can try Fiverr, or search for marketing copywriters.
3) The Sample (opening scene) is an important part of getting your potential buyer to click on the “buy” button.
For a sample to get the reader to buy your book, the opener must have three things: Conflict, action, and empathy.
Without strong hooks, the reader has no reason to keep reading. A good “hook” can be an open-ended question, one that leaves the reader trying to decide what the main character will do next.
Published authors have the fortunate advantage of starting a novel or short story anyway they’d like. They’re an established name within the industry and already have an existing readership. However, if you’re a newbie writer and you’re planning to self-publish, things are not quite so simple, and agents and editors are not quite so tolerant or lenient. And remember that the competition is fierce.
If you’re not sure your opening is strong enough, please consider hiring an editor to critique your first chapter.
More on my first chapter editing services HERE
4) Pricing a book is vital to getting a reader to take a chance on your book by purchasing a copy.
Your first book, or the first in a series should be the loss leader. The price for fiction should be between $0.99 to $2.99, especially for a first book. The idea is to get the reader hooked on your writing style, and then raise the price for all your other books. Lowering the price will make potential readers more likely to buy your book and take a chance on an unknown author.
According to the Smashwords survey, it seems that $2.99 to $3.99 are the sweet spots of fiction eBook pricing.
While pricing for nonfiction can be slightly higher, I suggest keeping the eBook under $6.99. The number of pages should impact the price.
I realize that you worked hard on your book and spent money on the cover design and editing, but to become more visible and market your work effectively, one of your books should become a loss leader. Readers seeing an eBook priced at $8.99 by an author they’ve never heard of, will most likely keep looking, and buy a book at a much lower price from someone else.
Once a writer has built a loyal readership and a huge fanbase, then they can raise the prices of their books.

5) Author Branding is vital to success!

I'm sure most of you are familiar with the term "author branding" and that it means building a platform for your work. It also means that your book covers have a certain "look" that is easily recognizable by your readers. So I suggest that writers don't use the same cover or image for every book in a series or serial because it looks amateurish.

A book series should have a "branding," but not have the exact same image used on every single cover. However, the font should be the same on each book cover, but again, I highly recommend using a different stock image (although, they can be similar) on each novel in your series.  

For example, please check out the YA paranormal romance series featured below. Each cover has the same "look" as the others and the same font styles and placement of text.

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Want more tips on how to boost your book sales within 30 days or less? Read this amazing eBook HERE

Even if you've already published a few books or you're just starting out in the indie publishing world, there's always more to learn on the craft of fiction and book promotion. If you're determined to take your writing career seriously and make it to the next level, you need to make sure that your author branding and book packaging are "genre specific" to hit your target audience and build a loyal readership.
This concludes my advice, and I sincerely hope it helps you sell more books!
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FYI: I am always willing to work with authors on a budget. If you need to make payments on a design, please contact me and we will work something out. I understand that buying covers can be expensive, so please just send me an email and let me know which cover you like, and again, I'm happy to work with authors on payment plans. And I often offer new clients a generous discount.